Category Conquesting
Reach the shoppers actively choosing your direct competitor's SKU. Modeled on 30/60/90-day verified retail recency — never declared intent.
FMCG · Retail · CPG
Data Provider · Retail Media · Post-Cookie
Deterministic shopper data for the post-cookie era.
We turn real purchase signals — baskets, barcodes, verified retail events — into activation-ready cohorts. Delivered straight into your DSP. GDPR & CCPA native. No probabilistic guesswork.
Seamlessly integrated with
LIVERAMP
THE TRADE DESK
DV360
ID5
UID 2.0
RAMPID
01 · The Fuel
Powered by real purchases. Not probabilistic guesses.
Every cohort starts with a deterministic signal — a basket, a barcode, a verified retail event. We then resolve that signal into addressable, consent-based identity at scale.
Lifestyle & Dietary
Premium, vegan, organic, eco-friendly, smart-shoppers. Hard signals from real basket composition — built from what people actually buy, not what they say.
PRIVACY-NATIVE · BASKET-BACKED
Life-Stage Triggers
Catch shoppers the moment habits shift: new parents, first home, dietary restart, switch event. Trigger-based windows engineered for activation, not retargeting.
EVENT-DRIVEN · 30D WINDOWS
02 · Sample Cohorts
A snapshot of what's currently live.
Four of the highest-velocity segments from the Q3 2026 retail taxonomy. Reach, recency and rate-card pricing shown. Full catalogue covers 760+ active cohorts across FMCG and CPG.
COHORT ID · RT-884
LIVE
Heavy Buyers · Premium Skincare
Shoppers with ≥3 verified premium skincare baskets in the trailing 30 days, weighted to prestige & clean-beauty SKUs.
COHORT ID · RT-210
LIVE
Loyalists · Organic & Eco-Cleaners
Repeat purchasers of certified organic / plant-based household cleaners over the last 90 days. High brand-loyalty index.
COHORT ID · RT-505
LIVE
New Parents · Diaper & Formula
Households entering the early-parenting basket — diapers, formula, infant care. 12-week trigger window with weekly refresh.
COHORT ID · RT-712
LIVE
Switchers · Coffee Brand X → Y
Verified switch events between named SKUs in the last 30 days. Custom build available for any FMCG category brand pair.
760+ ACTIVE COHORTS · US & EU · UPDATED WEEKLY
Request the full taxonomy →
03 · Privacy & Infrastructure
Enterprise-grade privacy. Ready to activate.
Built privacy-first from the schema up. No third-party cookies. No probabilistic IDs. Consent-based identity, hashed at the edge, activated through interoperable standards.
Privacy-by-Design
Hashed Emails (HEM)
RampID Native
Cookie-less
GDPR
CCPA
- No raw PII ever transferred. Identity is hashed and resolved inside accredited environments.
- Consent-managed at source. Every signal is sourced under documented opt-in, refreshed quarterly.
- Interoperable activation. RampID, UID 2.0, ID5 — pick your DSP, we route to it.
- Auditable supply chain. Cohort lineage exportable for client and regulator review.
Activation flow
04 · Custom Builds
Need something specific? Build a custom cohort.
Bring us your hashed CRM. We overlap it against the CohortDesk retail graph inside an accredited Clean Room — and surface the high-intent twin audience for your next launch. No raw data ever leaves either side of the room.
- Match RateTypical 40–65% on hashed-email inputs against US retail graph.
- Min Seed25,000 hashed records. Smaller seeds available for pilot SOWs.
- TurnaroundFirst overlap report inside 10 working days from DPA signature.
- PricingFixed-fee custom deals from $25k. CPM activation priced separately.
- EnvironmentLiveRamp Safe Haven · AWS Clean Rooms · Habu — on request.
05 · Roadmap
Built for vertical scale. Three horizons.
The CohortDesk taxonomy is engineered to absorb new product categories without re-platforming. Each horizon ships with its own DPA, regional identity stack and rate card.
Horizon 01 · 2026
Retail & FMCG
Establish position across US & EU. Lock integrations with the major DSPs and identity stacks. Always-on CPM revenue.
● LIVE NOW
Horizon 02 · 2026
Pet Care & PetTech
Dedicated vertical for Pet Parents — veterinary nutrition, RX food, pet insurance. A category with no incumbent data leader.
○ IN BUILD · Q4 2026
Horizon 03 · 2027
Asia · Singapore Desk
Independent SG entity for Super-App ecosystems and regional identity (mobile-first, alternative IDs).
○ PLANNED · 2027
Closed beta · Q3 2026 taxonomy
Get the full taxonomy.
We'll send the segment catalogue, market-by-market CPM rate card and the integration spec for your DSP. One email. No follow-up sales sequences.
Prefer a 20-minute walkthrough? hello@cohortdesk.com